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A sender profile is the execution identity used by a multichannel sequence. Conceptually, it brings related channel identities together so the sequence can act through a consistent sender context across email and LinkedIn. In practice, a sender profile is centered on three things:
  • a sender profile name,
  • a LinkedIn account used for LinkedIn actions,
  • one or more mailboxes used for email actions.
This is why LinkedIn Account and Mailboxes are best understood as parts of the sender profile model rather than as completely separate execution concepts.

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What the sender profile controls

A sender profile determines which sender identities a sequence can use at runtime.
  • For email actions, it provides the mailbox pool available for sending.
  • For LinkedIn actions, it provides the LinkedIn identity available for connection requests, messages, and related LinkedIn steps.
  • For multichannel execution, it keeps those identities aligned under one sender-level concept.
This separation helps sequence design stay focused on workflow logic, while sender profile configuration controls who the sequence is acting as.

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Status and readiness

In the current model, sender profiles use a small status model:
  • Draft: the sender profile exists but should still be treated as being prepared.
  • Active: the sender profile is ready to be used in sequence assignment and execution.
Operationally, sender profile readiness depends on the readiness of the linked channel identities under it. If the LinkedIn account is not usable or the assigned mailboxes are not usable, execution quality is affected even if the sender profile object itself exists.

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Sequence assignment

Sender profiles are assigned to sequences, not just to individual steps. That lets the workflow decide when to use email or LinkedIn, while the sender profile decides which underlying identities are available when that action runs. For the public API sequence-assignment flow, including how a sender profile is applied before launch, see Create a multichannel sequence.

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Practical usage patterns

  1. Configure sender profiles before launch so sender identity is stable when execution begins.
  2. Keep LinkedIn and mailbox configuration aligned under the same sender context.
  3. Review sender profile readiness before assigning it to active sequences.